Pepsi Throwback
2009 will go down as the year among beverage enthusiasts as the year we finally saw mainstream reinforcement of the sugar vs. high fructose corn syrup flavor experience. With the April release of Pepsi Throwback and Mountain Dew Throwback, we saw a widespread distribution of a niche product that used “real” or “natural” sugar, however you believe the marketing spin (it’s a combination of cane and beet sugar, for those wondering).
The Throwbacks were with us for an 8 week run… and then disappeared, much to our dismay. Read more
